2.19.25
By Jennifer Jacobus, PHRca, SDEA CEO 
As we move into February, many businesses are settling into the new year’s rhythm. This is the perfect time to focus on critical HR priorities that set the tone for a successful 2025. Whether you’re ensuring compliance, refreshing your DEI strategy, or planning employee engagement initiatives, here are key HR focus areas for this month.
1- Compliance Check: Updated Policies & Legal Changes
By February, most state and federal labor law updates have taken effect. Now is the time to:
✅Review employee handbooks for any necessary updates.
✅ Ensure payroll and benefits reflect any new wage laws or tax changes.
✅ Confirm that required labor law posters are up to date in both physical and remote work settings.
2- Performance & Goal Setting for Q1
Many organizations conduct annual performance reviews in January. February is the time to follow up with:
✅ Individual goal-setting meetings to align with company objectives.
✅ Employee development plans, including training opportunities.
✅ Feedback loops to keep employees engaged and accountable.
3- Retention & Engagement: Preventing the “February Slump”
After the holiday season and New Year motivation, February can bring a dip in energy. Combat this by:
✅ Checking in with employees through pulse surveys or one-on-one meetings.
✅ Planning mid-quarter team-building activities.
✅ Recognizing employee achievements and celebrating work anniversaries.
4- Diversity, Equity, & Inclusion (DEI) Spotlight: Black History Month
February is Black History Month—an opportunity to reinforce your company’s DEI commitment. Consider:
✅ Highlighting influential Black leaders in your industry.
✅ Hosting a DEI learning session or discussion.
✅ Encouraging employees to support local Black-owned businesses.
5- Recruiting & Talent Planning for the Year Ahead
The job market remains competitive, and early-year hiring momentum is key. Ensure:
✅ Open positions are optimized for diverse applicant pools.
✅ Your employer brand is strong on job boards and social media.
✅ Managers are trained on effective, unbiased hiring practices.
By tackling these priorities now, your business will stay ahead of the curve, keeping employees engaged, compliant, and motivated.
If this list seems overwhelming, SDEA is here to help. Give us a call about any of the above or other HR issues you may be tackling. SDEA is Your HR Partner, not just HeRe for you, but with you. Call us at 858-505-0024.